Unacceptable Cancellation Service & Questionable R850 Joining Fee Charge

I approved a new insurance policy through BSure/King Price on Wednesday, 2025-12-10. The policy was set to become effective on Saturday, 2025-12-13.

On Thursday, 2025-12-11, I decided to cancel the policy, well in advance of the effective date as I chose a difference insurance. Since Thursday, I have made approximately 6 to 8 phone calls to the relevant departments and representatives, finding it extremely difficult to get the cancellation processed efficiently.

Despite cancelling the policy before it officially commenced (i.e., before the Saturday effective date), I have been informed that I am still liable for a R850 joining/initiation fee.

My Complaints Are Twofold:

Poor Service/Cancellation Difficulty: The unacceptable effort required (6-8 phone calls over two days) to simply cancel a policy that has not yet started is indicative of extremely poor customer service.

Unjustified Fee: I am being charged a R850 initiation fee for a contract that has been cancelled before its effective date. I am requesting a clear explanation or proof that this fee is legally payable according to the T&Cs for a contract that was terminated prior to commencement.

Stay FAR AWAY!!!