Pathetic - British Airways

I want to book flights online, but British Airways cannot be booked on Kulula.com. I try phone multiple times and I give up after waiting on the line for 10 minutes. So I can't book on the website, I can't call in and I can't go to the airport in person to book. How am I supposed to book with them?

It took them the longest of all the airlines to start operating, and now when they are "open" there is no way to book with them!