Bag drop customer Agent: horrible experience

I was very unhappy with how your customer service representative treated us yesterday when we arrived for bag drop yesterday for our first flight which was scheduled to leave at 08:50. we arrived at bag drop at 08:17 as we had already checked in online. we had no idea that we still needed to check in the bag 45 mins before the time as well although we had checked in online. Moegamed (Hope its spelt correctly) was not helpful at all he told my father hew was late and did not provide enough information as to what the protocol is. He was very slow in his reactions and only decided to make a call to the craft at 08:30 after I had asked him to, and they denied to help my father. Had he called immediately Im quite sure an arrangement could have been made. When we went to ticket sales the lady said that although we were late for bag drop my dad could have easily boarded the flight without his bag if that's what he wanted, however, Moegamed do not give us those options instead he wasted our time telling us how late it was and that there was nothing could do. Our time and money was wasted by this *********** man because we had to spend another R722.00 and wait for another flight.