Shocking service

I kept on forgetting to query at BMW Sa when my motor plan expired. But then I remembered on my last BMW that I was contacted by BMW to say, your service plan is going to expire, would you like to extend the plan. I called in today to BMW SA, only to be told that it is the onus of the owner of the BMW to make sure they extended the plan. Well my plan expired on 13/6/18 and I had a grace period for one month after that. Still not one person has been in contact with me, not even a simple email. Disgusting BMW, in this modern day and time that you can do this to valued customers. You have all my details on you system, all it would take is an automated email which could have simply been generated. How does one remember five years after buying a car ? Do you do this now, so the customer will go buy a new one to get the motor plan??? Why have your standards dropped since 2011 and 2012. I extended my plan twice for two years, and both time I was contacted. This is shocking service to say the least.