HAPPY 100 YEAR ANNIVERSARY 1917 - 2017

The BMW group is the only automobile and motorcycle manufacturer worldwide to focus all its brands on the premium segment. The driver and the machine becomes one. The number one... They inspire people on the move, reshaping tomorrow's individual movement as solitary cream of the crops. They bring forth solutions for a world in motion.

I am not here to compliment BMW, I am here to boast for them, to present to the globe the fantastic automobile inventions and services that they certainly deliver. I hereby present to you the future of movement and innovation.

The words of the Chairman of the board of management of BMW AG, Harald Krüger stated: “Throughout its hundred year history, the BMW group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. We are setting the standard with our strategy number one, both now and in the future. We will lead the BMW group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way.”

As I said, I am boasting, because I am ecstatic. The Bavarian Motor Works company unites excitement, responsibility and success. It’s terrific. They have the most astounding range of automobile design, and focus passionately on exceptional development and services. I can honestly confess that they shape future technologies and bring to life modern revolution that orchestrates a new formula of driving experience. They create traffic luxuries with their SUV range, wolves of all streets with their M range and elegant fashion with everything in between. Not even to start with the Motorrad well-presented motorcycle range for all types of motorbike fanatics... Quality assured!

To all the BMW drivers across the earth I would like to own up that the more cars you drove, the more you wanted a BMW. To all the non-BMW drivers out there I would like to say: “Become inspired by the way of luxury living and visit your local BMW store now.

In conclusion, to the Bavarian Motor Works company, you offer the most inspiring customer experience that I have ever seen. You strictly embrace your responsibilities and your responsibilities are us. Happy 100 year anniversary and thank you!

Yours Truly A. M. Higgs