1 reviews | Active since Nov 2016
BMW Midrand - Poor level of customer service with high customer dissatisfaction
Dear BMW SA Customer Service
I am writing this complaint following my visit to BMW Midrand (Located in close proximity to Mall of Africa). This email is with regard to the poor level of customer service with high customer dissatisfaction.
We were on my way to the mall Africa and we opted to utilise my wife's vehicle which is a 2017 BMW X3 Msport, during out transit the tyre pressure warning indicator activated in the vehicle whilst we were on way, being in close proximity to Midrand BMW, we opted to visit this dealership for assistance, worse mistake ever.
At the entry of the Workshop, security guided us to the workshop entrance for assistance, upon entry I approached a white male dressed in a black BMW uniform for assistance, his immediate response to me was that I'm not supposed to be in that location in the most rudest tone, and we should reverse and make our way to the customer service reception. I still maintained my composure and explained to him in a polite tone that we were guided to this location by the security, I then reversed the vehicle and went to customer services, where I greeted the coloured female at the service reception. Upon explaining my problem with my vehicle the service reception female immediately responded in a reluctant attitude that she will "try and see if they could assist me" and went into the workshop, leaving me standing not knowing what's going on.
By this time I saw a young black male(I learnt later is name was Aaron) also dressed in the black uniform, I approached him and explained my problem and asked if he could assist me, as the coloured female was nowhere to be seen. Aaron with no reluctance at all and with a customer centric attitude took my vehicle for the tyre check, needless to say, Aaron with his customer centric attitude and technical expertise sorted out the problem in mere minutes, at no point during this time did this customer service lady even approach us to check if all is well.
I felt it only fitting to provide my excellent service feedback for Aaron and going out his way to assist us and I made my way to find a manager, who I later learnt was the New Car Sales Manager being a white female(unsure of her name). I explained to her our entire experience, she was very apologetic, however when I had reverted and pointed out to her the white male that had most rudest tone, she immediately responded to inform that he reports to her and that's not like him to do what he did, did this manager think I was lying?, nevertheless I also pointed out to her the female with an attitude. I went further to commend the "man of the day" Aaron with his customer centric and friendly attitude.
Noting the above I challenge BMW SA to request for the CCTV footage from this dealership to verify all of the above, sad but true, BMW customer centricity is merely a "word", with no actions from staff to merely provide poor level of customer service with high customer dissatisfaction.
