No Sim No Service

I App**** for a contract in August 2023 At first the service were super. I have received my phone and sim on time as promised. There my nightmare started. The sim was not activated After many but many calls to Blue label connect my problem still remains. The sim is not activated so no airtime !!!!!!!!! I was told by the operator that i have to get an Sim card not Rica. This is against the South African Law. On informing them of the act i was told they can not help me. For Four months i am paying for no service I wrote 3 mails to them with absolutely NO REPLY. The next step i am going to take is to contact the ombudsman and see if then Blue Label connect will adhere to their obligation to render the service their customers deserve.