Bet.co.za

I put a bet with bet.co.za and found out that i had lost immediately.when I called them I was told it is my responsibility of my bet which still confuses me because the game was finished. Guys be careful when placing bets with these guys, you lose before you can place your bet.They told me about their rules which I still don't understand, what would have happened if I had placed my bet on a winning combination after the game, would they pay me