Aftersales service - Terrible

I had purchased a new vehicle in 2018, together with a full maintenance plan. This plan was to be valid up and till 90000kms, and covered brakes, battery, wiper blades, clutch, basically anything with wear and tear apart from tyres. I have never had the need to use it, however at my 90000kms service, I requested to have the brake pads changed as this plan was coming to an end. Ford had refused to replace and that they will review at the next service. However, at my next service I will no longer have a maintenance plan, and thus, I will be liable for all costs. A typical way of ensuring that the customer gets the shorter end of the stick, and the service provider gets money in the pocket