

Atlas Finance
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Atlas Finance shows a sharply split experience. Customers repeatedly praise named consultants and branch teams under Customer Service and Professional Guidance (3.7), and many describe fast, simple applications under Process Efficiency and Turnaround (2.8). Against this, a dominant and recurring theme is failure to update settled accounts with credit bureaus, driving Trust, Transparency and Compliance (1.0) down severely.
Replied to 100% of negative reviews
Reply time on negative reviews: 14h 49m
TrustIndex
5.5
Ranking
#11
in Loans & Credit
Reply Time
19h 31m
NPS Score
5
Recommended: Likely
Replied to 100% of negative reviews
Reply time on negative reviews: 14h 49m
Oct '25 - Sep '26
Based on recent customer reviews, Atlas Finance shows a sharply split experience. Customers repeatedly praise named consultants and branch teams under Customer Service and Professional Guidance (3.7), and many describe fast, simple applications under Process Efficiency and Turnaround (2.8). Against this, a dominant and recurring theme is failure to update settled accounts with credit bureaus, driving Trust, Transparency and Compliance (1.0) down severely.
Atlas Finance's biggest strength, according to Hellopeter's AI analysis, is Customer Service & Professional Guidance. Customers name individual consultants such as Priyanca, Nompilo Myeni, Rowshell Adams and Simran, describing them as patient, available after hours and going the extra mile. Branch teams in Gqeberha, Broadwalk and Newton Park receive similar warmth and repeat praise.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Oct 2012
⭐️⭐️⭐️⭐️⭐️ Excellent Service from Anton at Atlas Finance I would like to commend Anton from Atlas Finance for the excellent service and assistance he provided during my recent loan application. I had experienced financial difficulties in the past, but Anton was understanding, professional and willing to assist me. He went the extra mile to help me with my application and kept the process moving efficiently. I was particularly impressed with the quick turnaround time and the way Anton handled my situation with respect and understanding. His customer service made a real difference to me, especially during a difficult time for my family. I would also like to acknowledge the Branch Manager, Socks, at Atlas Park Station for assisting with the quick processing and approval. Thank you, Anton and Socks, for your professionalism and outstanding assistance. It is refreshing to receive this level of customer service. Highly recommended! ⭐️⭐️⭐️⭐️⭐️
1 reviews | Active since Oct 2012
⭐️⭐️⭐️⭐️⭐️ Excellent Service from Anton at Atlas Finance I would like to commend Anton from Atlas Finance for the excellent service and assistance he provided during my recent loan application. I had experienced financial difficulties in the past, but Anton was understanding, professional and willing to assist me. He went the extra mile to help me with my application and kept the process moving efficiently. I was particularly impressed with the quick turnaround time and the way Anton handled my situation with respect and understanding. His customer service made a real difference to me, especially during a difficult time for my family. I would also like to acknowledge the Branch Manager, Socks, at Atlas Park Station for assisting with the quick processing and approval. Thank you, Anton and Socks, for your professionalism and outstanding assistance. It is refreshing to receive this level of customer service. Highly recommended! ⭐️⭐️⭐️⭐️⭐️
1 reviews | Active since Dec 2024
Very unprofessional and rude Refiloe from head office, she said she’s a manager for customer services.They added a VAP family benefit which I don’t know and they forged my signature and processed the VAP they refunded me half my money but don’t want to refund the other loan VAP.Unfortunately they won’t receive any cent from me again.Sonja Area manager from KZN very unprofessional and does know her work I want my refund.have escalated the matter to Ombudsman and NCR
1 reviews | Active since Dec 2024
Very unprofessional and rude Refiloe from head office, she said she’s a manager for customer services.They added a VAP family benefit which I don’t know and they forged my signature and processed the VAP they refunded me half my money but don’t want to refund the other loan VAP.Unfortunately they won’t receive any cent from me again.Sonja Area manager from KZN very unprofessional and does know her work I want my refund.have escalated the matter to Ombudsman and NCR
1 reviews | Active since Jun 2015
Good day Hilton, Thank you for your response. Firstly, I would like to address the matter at hand. The last payment of R2,156.24 was debited from my account on 31 August 2026. Please confirm whether this payment has been received and reflected on the account, and advise on the current outstanding balance. If the account has been settled, kindly provide me with a paid-up letter/settlement confirmation confirming that there is no outstanding balance. I would also like to reiterate that I formally dispute and do not acknowledge the R737.07 interest charged. This interest was never communicated to me. The SMSes I received reflected the balance as R4,314.24, and during the calls made to me, the balance communicated was also R4,314.24, with no mention of any additional interest. image.png image.pngimage.png I therefore do not accept the R737.07 interest and request that this be investigated and removed from the account. Furthermore, once the account has been settled and the correct balance has been updated, please ensure that the credit bureaus are updated accordingly to reflect the correct status of the account and that there is no adverse information incorrectly reported against my profile. Please confirm receipt and allocation of the R2,156.24 payment and provide the paid-up letter once the account has been updated. Regards, Kind Regards
1 reviews | Active since Jun 2015
Good day Hilton, Thank you for your response. Firstly, I would like to address the matter at hand. The last payment of R2,156.24 was debited from my account on 31 August 2026. Please confirm whether this payment has been received and reflected on the account, and advise on the current outstanding balance. If the account has been settled, kindly provide me with a paid-up letter/settlement confirmation confirming that there is no outstanding balance. I would also like to reiterate that I formally dispute and do not acknowledge the R737.07 interest charged. This interest was never communicated to me. The SMSes I received reflected the balance as R4,314.24, and during the calls made to me, the balance communicated was also R4,314.24, with no mention of any additional interest. image.png image.pngimage.png I therefore do not accept the R737.07 interest and request that this be investigated and removed from the account. Furthermore, once the account has been settled and the correct balance has been updated, please ensure that the credit bureaus are updated accordingly to reflect the correct status of the account and that there is no adverse information incorrectly reported against my profile. Please confirm receipt and allocation of the R2,156.24 payment and provide the paid-up letter once the account has been updated. Regards, Kind Regards
1 reviews | Active since Sept 2026
I came to you for assistance with debt removal and I was assisted by Lucy who referred my matter to Mafori Finance, I paid all the necessary fees in 2023 and yet to date when I try to apply for credit Iam still flagged. The level of incompetency is quite shocking because now Iam being sent from pillar to post with no one wanting to take accountability. What really happened here? What happened to the money I paid? Or was this a ****? I keep on calling and No one can assist, may I please get my money back
1 reviews | Active since Sept 2026
I came to you for assistance with debt removal and I was assisted by Lucy who referred my matter to Mafori Finance, I paid all the necessary fees in 2023 and yet to date when I try to apply for credit Iam still flagged. The level of incompetency is quite shocking because now Iam being sent from pillar to post with no one wanting to take accountability. What really happened here? What happened to the money I paid? Or was this a ****? I keep on calling and No one can assist, may I please get my money back
1 reviews | Active since Feb 2021
A couple of months ago I wrote a review about th Atlas Finance and not long after that they've sent me a paid up letter now I see on my credit report on Experian that I have 5 missed payments I mean why are they so dirty. I mean I paid finished they've sent me a paid letter but yet they still add missed payments to my credit report this is so low of them period.
1 reviews | Active since Feb 2021
A couple of months ago I wrote a review about th Atlas Finance and not long after that they've sent me a paid up letter now I see on my credit report on Experian that I have 5 missed payments I mean why are they so dirty. I mean I paid finished they've sent me a paid letter but yet they still add missed payments to my credit report this is so low of them period.
1 reviews | Active since Sept 2023
Very dissapointed to Atlas not just dissapointed but hurt because they ruined my life I paid my debt and settled it last year 2025 August paid up letter was sent to the debt collector as I was already handed over but till today they still appear in my credit score I called multiple times they ask for a paid up letter. I don't have I delete old emails to save the storage now they said they cannot help me is it professional or what the response I got from tem
1 reviews | Active since Sept 2023
Very dissapointed to Atlas not just dissapointed but hurt because they ruined my life I paid my debt and settled it last year 2025 August paid up letter was sent to the debt collector as I was already handed over but till today they still appear in my credit score I called multiple times they ask for a paid up letter. I don't have I delete old emails to save the storage now they said they cannot help me is it professional or what the response I got from tem
1 reviews | Active since Oct 2024
I I am extremely disappointed with the service I received. When I took out my loan, at no stage was I informed that I would be paying for something called VAP. I only discovered later that I am being charged an additional R600 per month, which has dramatically increased my monthly installment. I find it highly unprofessional and unacceptable that such a significant additional charge was not properly explained to me before the loan was finalized. Had this been disclosed, I would have been able to make an informed decision. Transparency is crucial when dealing with customers' finances, and I feel that this was completely lacking in my case. I am now struggling with a much higher monthly repayment due to a product or service that I neither requested nor understood I was signing up for. I am requesting that this VAP charge be removed immediately and that my account be REFUNDED FOR THE MONTHS I HAVE PAID. The lack of communication and disclosure regarding these additional costs is very disappointing and reflects poorly on the company's professionalism. I expect urgent feedback and a resolution to this matter.
1 reviews | Active since Oct 2024
I I am extremely disappointed with the service I received. When I took out my loan, at no stage was I informed that I would be paying for something called VAP. I only discovered later that I am being charged an additional R600 per month, which has dramatically increased my monthly installment. I find it highly unprofessional and unacceptable that such a significant additional charge was not properly explained to me before the loan was finalized. Had this been disclosed, I would have been able to make an informed decision. Transparency is crucial when dealing with customers' finances, and I feel that this was completely lacking in my case. I am now struggling with a much higher monthly repayment due to a product or service that I neither requested nor understood I was signing up for. I am requesting that this VAP charge be removed immediately and that my account be REFUNDED FOR THE MONTHS I HAVE PAID. The lack of communication and disclosure regarding these additional costs is very disappointing and reflects poorly on the company's professionalism. I expect urgent feedback and a resolution to this matter.
The most common complaint about Atlas Finance, based on Hellopeter's AI analysis of recent customer reviews, is Communication & Responsiveness. A recurring theme is unanswered emails to head office and customer care addresses, transfers into voicemail at the call centre, unattended WhatsApp queries and promised manager callbacks that never arrive. Several customers say action only follows a public review.
Atlas Finance scores 1.9 out of 5 on Hellopeter's AI analysis of service quality in Loans & Credit, compared to the Loans & Credit industry average of 2.1. Their strongest theme is Agent Quality (3.7); their weakest is Credit Reporting (0.6). The top AI-rated Loans & Credit business on Hellopeter is AutoFin Assist (4.6). How is the AI Score calculated? →
Atlas Finance has a TrustIndex of 5.5 out of 10 on Hellopeter, based on 194 reviews in the last 12 months. They reply to 100% of negative reviews, typically within 14 hours 49 min. Hellopeter has tracked Atlas Finance across 1,006 total reviews. How is the TrustIndex calculated? →