Missed my bus

I missed my bus you g to eastern cape and the very next day I wen to the Apm bus consultant to see what else could be done. And to my surprise nothing. R320 went down the drain. I was told I was supposed to call in that very same day! The fact that I missed my bus is already a sign that I couldn't come and fix the problem and ok I get that it's a business and it's not their fault I missed the bus. But next time their conslatans should explain to customers such things when selling the ticket In the first place. APM is still a new brand in bus service business...maybe they should worry more about their customers and not their money.