Increase during Pandemic lockdown?

I find it quite disturbing that ADT uses the COVID 19 Pandemic as period to release their perceived “annual increases”. How many of your Customers are receiving an income over the lockdown period?

Other creditors are sending emails on how they propose to assist households during this period, yet you find it more convenient to increase your annual fees?

Then, as usual, you distribute an annual financial increase notice with a “No-reply” as sender. What are you scared of getting in reply?

Finally, I increased my subscription in January 2020 for this year.