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Absa Insurance Company Limited

Verified Business
|4.6
6,097 Reviews (last 12 months)
Responds in 2h 43m

Scores reflect the Overall AI Score for each category

AI Review Summary

Based on recent customer reviews, Absa Insurance Company Limited delivers strong front line consultant service while its back office lags behind. Customers consistently praise named consultants for patience and clear policy explanations, reflected in Agent Quality and Customer Care (4.3). A recurring theme, however, is friction around debit orders, claim timelines and appointed contractors, which pulls Claims Handling (1.9) and Repair and Service Provider Quality (1.6) sharply lower.

Top Strengths:

  • •Agent Quality & Customer Care: Agent Quality & Customer Care (4.3) is the clear standout. Customers name consultants such as Charity Mkansi, Cebisile Sithole, Thando Malefetse, Maria Sibeko and Siziphiwe repeatedly, describing patience, product knowledge and willingness to explain cover until it is fully understood.
Service Quality Ratings
Industry Avg: 4.1Best: 4.7 (Future Green Dot)
Industry Avg: 2.7Best: 4.3 (Future Green Dot)
Industry Avg: 3Best: 4.5 (CLC)
Industry Avg: 2.9Best: 4.3 (Bsure Insurance Advisors)
Industry Avg: 2.9Best: 4.4 (CLC)
Overall AI Score
2.8
Industry Avg: 3.1Best: 4.4 (CLC)
4.5-5 Excellent
3.5-4.5 Great
2.5-3.5 Average
1.5-2.5 Poor
<1.5 Terrible
Performance(last 12 months):
Trustindex Rating
9.9
Ranked In Home Insurance
#16
Reply Time
2h 43m
NPS Score
38Likely

Replied to 100% of negative reviews

Reply time on negative reviews: 11h 11m

Review Distribution
4.6|6,097 Reviews

Nov '25 - Oct '26

Frequently Asked Questions About Absa Insurance Company Limited

What do customers say about Absa Insurance Company Limited?

Based on recent customer reviews, Absa Insurance Company Limited delivers strong front line consultant service while its back office lags behind. Customers consistently praise named consultants for patience and clear policy explanations, reflected in Agent Quality and Customer Care (4.3). A recurring theme, however, is friction around debit orders, claim timelines and appointed contractors, which pulls Claims Handling (1.9) and Repair and Service Provider Quality (1.6) sharply lower.

What is Absa Insurance Company Limited's biggest strength?

Absa Insurance Company Limited's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Agent Quality & Customer Care (4.3) is the clear standout. Customers name consultants such as Charity Mkansi, Cebisile Sithole, Thando Malefetse, Maria Sibeko and Siziphiwe repeatedly, describing patience, product knowledge and willingness to explain cover until it is fully understood.

What are the most common complaints about Absa Insurance Company Limited?

The most common complaint about Absa Insurance Company Limited, based on Hellopeter's AI analysis of recent customer reviews, is Claims Handling & Resolution. Claims Handling & Resolution (1.9) is the weakest customer journey. Reviewers describe motor and home claims sitting open for weeks or months, write off and rejection decisions issued without supporting reports, and courtesy car benefits withheld while they chase updates.

How does Absa Insurance Company Limited compare to other Car Insurance companies?

Absa Insurance Company Limited scores 3 out of 5 on Hellopeter's AI analysis of service quality in Car Insurance, compared to the Car Insurance industry average of 3.2. Their strongest theme is Agent Service (4.5); their weakest is Claims Handling (2.3). The top AI-rated Car Insurance business on Hellopeter is OUTsurance (4.2). How is the AI Score calculated? →

Is Absa Insurance Company Limited trustworthy?

Absa Insurance Company Limited has a TrustIndex of 9.9 out of 10 on Hellopeter, based on 6,097 reviews in the last 12 months. They reply to 100% of negative reviews, typically within 11 hours 11 min. Hellopeter has tracked Absa Insurance Company Limited across 13,620 total reviews. How is the TrustIndex calculated? →

Recent reviews (6,097)

Used this business recently? Share your experience to help others decide.

Share Your Experience
NM
Nduvho M

1 reviews | Active since Apr 2017

23 Oct 2026, 17:49

, POLICY CANCELLATION, AND POOR CLAIMS SERVICE

I am writing to formally express my dissatisfaction and lodge a complaint regarding the handling of my vehicle insurance policy and accident claim. I purchased my vehicle approximately two months ago and took out insurance with Absa Direct Insurance. Since taking out the policy, my premiums have not been debited from my bank account for the first two months, despite the funds being available. At no point was I made aware of any problem with the debit orders or given a clear explanation as to why the payments were not being collected. Unfortunately, I was involved in an accident this month, and my vehicle was taken in for assessment and claim processing. Throughout this process, I have been communicating with your call centre and following up on my claim. During these interactions, nobody informed me that my insurance policy had been cancelled or that there was an issue that could affect my claim. I was therefore shocked when I was subsequently informed that my policy had been cancelled because two premiums had not been paid. My concern is simple: if my premiums were supposed to be collected through a debit order, why were they not debited when the money was available in my account? If the debit orders failed or were never processed, why was I not notified promptly so that I could address the issue before it escalated? I acknowledge that two payments are outstanding. However, I am extremely concerned that I was not made aware of the situation and that I only discovered the cancellation after my accident, when my vehicle was already in your possession for the claim. I am also dissatisfied with the service I have received from the person handling my claim, Schalk Hopkins. The communication has been very poor, and I have had to make repeated calls to obtain updates. I have not received the proactive communication and assistance I would reasonably expect from an insurance provider, particularly when dealing with an accident claim. What makes this experience even more frustrating is that, whenever I contact the call centre, I am repeatedly asked to rate the service. I find this unacceptable when my actual concerns remain unresolved and I am still struggling to obtain clear answers about my vehicle and claim. I would therefore like Absa Direct Insurance to address the following matters urgently: 1. A full explanation of the missed debit orders: Please confirm whether the debit orders were submitted, whether they failed, and why the premiums were not collected despite sufficient funds being available. 2. Proof of communication regarding the outstanding premiums: Please provide records of any SMS messages, ***, calls, or other notices sent to me regarding the missed payments, the risk of cancellation, or the cancellation itself. 3. Clarification of the policy cancellation: Please provide the exact date of cancellation, the contractual basis for the decision, and an explanation of why I was not made aware of the issue before my accident. 4. An urgent review of my policy and accident claim: I request that Absa investigate the circumstances surrounding the missed debit orders and cancellation, and reconsider the decision in light of the facts. I also require written confirmation of how this decision affects my existing claim. 5. An investigation into the service received: Please review the handling of my claim by Schalk Hopkins, particularly the lack of communication and the repeated follow-ups I have had to make. 6. A clear update regarding my vehicle: Please confirm the current status of my vehicle, the progress of my claim, and what steps will be taken to resolve this matter. I chose Absa Direct Insurance with the expectation that my vehicle would be properly insured and that I would receive assistance when I needed it most. Instead, I find myself dealing with an unexpected cancellation, unanswered questions, and poor communication at a time when I am already dealing with the consequences of an accident. I do not believe this matter should be dismissed simply as two missed payments without first investigating why the premiums were not collected and whether I was properly informed of the situation. I request that this complaint be escalated to a senior complaints manager and that I receive a written response addressing each of the concerns raised above. Given the seriousness of this matter and the fact that my vehicle is already with your service providers, I ask that it be treated as urgent. I hope Absa will take accountability for investigating what happened and provide a fair and transparent resolution.

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AK
Anonymous K

1 reviews | Active since Sept 2026

23 Oct 2026, 15:30

I received a good service from Siziphiwe Tsibiyana

I received a good service from Siziphiwe Tsibiyana. She is well spoken and resolved my issue

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NM
Nhlakanipho M

1 reviews | Active since Sept 2024

23 Oct 2026, 15:19

Great experience

Marutha Titus was prompt, kept contact at all times during the claims process. smooth sailing experience.

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Yolanda Janse van rensburg

1 reviews | Active since Oct 2026

23 Oct 2026, 15:15

Terrible service

I have never recieved such terrible service. One very disssapointed and dissatisfied customer!

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LU
Lamonè User

1 reviews | Active since Oct 2026

23 Oct 2026, 14:52

Nqobile - ABSA Insure

Nqobile was honestly the kindest person I have dealt with in a while. She handled all my questions with such grace and patients and when the line disconnected she tried reaching me twice after. She definitely goes the extra mile! Give this girl a raise!!

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Sibongile U

1 reviews | Active since Oct 2026

23 Oct 2026, 14:42

Assisted with my query

Assisted with my query. Queen Duma was amazing. I was frustrated. Now I'm happy... great sense of humour from the Queen.

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Irene U

1 reviews | Active since Oct 2026

23 Oct 2026, 14:36

I spoke to Lebogang S she was great ,thank you for excellent service

I spoke to Lebogang S she was great ,thank you for excellent service

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MN
Mpumi N

1 reviews | Active since Dec 2022

23 Oct 2026, 14:30

Great service

Great service . Mzwandile Kraai, thank you for your excellent service.

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