POS Stands Collapsed In-Store – Zero Accountability

Follow-up / Clarification This update is provided to clarify certain public statements made by 24 Hour Media in response to our complaint. The party referred to as a “competitor” is Xanita, the manufacturer of the board used in the production of the POS stands. The stands were taken to Xanita for an independent technical review at our cost. Their findings are on record. Xanita confirmed that the stands were not assembled in accordance with standard manufacturing and assembly guidelines. In particular, they confirmed that rod and skiffy support should have been installed from the outset to secure the side panels and provide structural support to the shelves. A friction-fit unit, as supp****, cannot reasonably be expected to remain intact in a retail environment. The fact that a threaded support bar was only proposed after the stands had already failed in multiple stores reinforces the core issue: the stands were not fit for purpose at the time of delivery. Despite repeated in-store failures affecting our brand and retail partners, there was no apology or acceptance of responsibility for the original manufacture. Responsibility was instead repeatedly attributed to timelines, stock loading, and our team, despite the failures being consistent across multiple locations and supported by an independent manufacturer’s assessment. This complaint and update are factual, documented, and provided so that other businesses can make an informed decision when selecting a supplier for POS display manufacture.