Woolworth's sale - Very ***** pricing !! Buyer beware.

Took advantage of Woolworths up to 50% off sale and found out some very interesting facts. Firstly, the price in red on the item does not include vat of 15%. Secondly, very few items are actually 50% off but as they are all mixed up its difficult to tell which items carry 50% off. Thanks Woolworths for the extra 10% off for Woolworths reward card holders. However once the VAT of 15% is added you realise that you have been duped.