Woolworths Online should be great and it's not even good.

<p>The Woolworths in store experience and the quality of their products is unrivaled, it's a brutally ambitious player in the market yet it can't seem to get it's online offering up to the same standard of service. Is Woolworths not investing in the digital/stock/logistics/training/staff/technology part of the equation that makes these services successful? Today I'm notified of a lack of stock to complete an order yet can log in and order the very same thing for the same delivery address. I have no specific issue I want handled by some consumer relation expert, just a broad question about why this company which I'd like to attain a first world standard of excellence can't provide a great online experience. Maybe tomorrow Amazon will come to our s****s and provide some much needed competition, today one of my favorite brands is a disappointment.</p>