Woolworths My Difference feels like a ****

Woolworths Reward program feels like a ****. I am a big supporter of Woolworths and an advocate for the Woolworths brand, however recently I discovered that my loyalty means nothing to them. Under the goals section of the app my goal was to spend R4500 before 01 Feb and once I reached that goal be entered into a draw to win a share of R500 000 in cash backs and other prizes. Keeping in mind that I am a VIP member which meant that to get to that status I should have been a regular supporter of the brand, which I am. A family member who also has the Woolworths reward app, but she hardly ever uses it, and nowhere near being a VIP member, had the same goal, but the target to reach this goal was only R500 to be entered into the same draw. So basically they are rewarding those who hardly support them and raising the bar for those who do, should it not be the other way around? How is that rewarding loyalty? I don't even want to get into the play & win game which we all know is just a **** designed to get you to spend more with them. I have reached out to Woolworths customer service and their rewards department but their service is poor, response time is very bad and they refuse to respond to my concerns in writing because they know that they are at fault.