Woolworths mischief

This is for Woolworths Lonehill

As you walk in to the store there is a shelf with the specials on it. One of the specials was two blocks of 900 gram cheese for R170 (I think that was the price). On the same shelf there were 900g 6 month mature cheddar which I loaded into my trolly. I then noticed that the fine price excluded the 6 month mature cheddar. Why was this cheese even there? I think it was intentionally put there to trick their customers.

Why did they put items that were not on special on the specials shelf.

Very bad form!!