Woolies on line food delivery sell by dates

Not sure if I am being picky. But I notice that the perishables delivered by Woolies on line are often on the last day of SELL BY. Products are less fresh and in some cases damaged or poor quality, You'd never choose it if you were shopping in store. Feels like the pickers can't be bothered to use a bit of common sense. Or does it suits Woolies to sell off about to expire goods. I'd like to think not!!