Why is the silver woolworths card no longer being offered ?

I hold a woolworths store card although I have never used it. Their wasn't a big enough incentive. I saw that you have a silver credit card being offered with terms similar to the virgin money credit card. Which would make it good value. Now I see that you withdrew this product saying it is only for current customers which I am. Pretty disappointing since you are only offering the Gold and Platinum cards which are deals that don't make sense to most people in the current economic climate. Offering the silver card would make people drop other more expensive cards and increase your market share coming out of the reccession. Obviously your management does not think that far.