The Loyalty program that promotes the desire for customers to leave...

Woolworths new Mydifference loyalty scheme is hopeless, the Beta App does not work and Woolworths seems to be making no attempt to fix it. I tried to sign in and get an error message that says there are inconsistencies with my data. I have called the helpline multiple times over the last four weeks to try to get the situation resolved and have been promised that it will be sorted immediately....nothing, nothing and then more nothing. The Woolies IT department seem to be hopeless at best or just plain useless. Why do these people release an update that patently doesn't work and only succeeds in p***ing customers off. Are Woolies so arrogant now that they feel they can do this to loyal customers and we will keep returning?