Stale Bread

I bought a loaf of bread from Woolworths in Westwood Mall Durban on Sunday 27 June. The expiry on the loaf was 30 June. When i got home, i cooked a nice meal and to my surprise, this loaf of bread was hard and stale on the inside. This is really disappointing as we pay a lot for the merchandise from Woolies and this is the quality we receive. Totally disappointed