Refuses to exchange with prrof of purchase

I am disgusted at Woolworths policy not to exchange items, in original condition with proof of purchase as i did not read the small print right at the bottom stating last date of exchange, 5 April. It is literally two weeks later and i did not pay attention to the small writing and i had to wait for the items to be sent from another location as I posted them as gifts. I understood the manager saying that she could not refund, but i can not understand why a gift card or credit cant be granted. Unathi Ratyela at Head Office Customer Care on the 20.04.2016 at 13:44, just could not be bothered to accommodate me in anyway. What kind of stupid rules does Woolworths impose!!!!!I will not shop there ever again even though i like their retail. there's far many more options that have pleasant employees with a helpful nature that can think outside the box to make the customer happy.