Over promising & Under delivering-Standards-0

I'm so disappointed. It would've been better if the word Sincere apology was not in the feedback, The fact that it was my daughters birthday to begin with and was messed up by a Woolies cake that was not of Great quality. Standards have dropped. I'm speechless. Rating for me is 0, We are now over promising and under delivering.....Rating for me is 0, Dear Ms Du Plessis

Thank you very much for bringing your complaint regarding the Caramel Fudge Gateau Cake to our attention.

The quality and safety of all our products is Woolworths' first priority, and we appreciate it when customers take the trouble to let us know that a purchase has fallen short of our high standard.

All factories producing products for Woolworths are audited independently by various inspection services and are visited regularly by the Woolworths technical team to ensure that the highest standards are maintained.

Woolworths' products are produced to strict product specifications. Products are regularly checked against these specifications, and products not conforming to the specifications are removed from our shelves, and corrective action to solve the problem and prevent re-occurrence is demanded from the producers.

However, it is possible that individual non-conforming products may slip through, and therefore we appreciate customer feedback.

The department has spoken to the supplier and we will continue to monitor their products and quality closely to make sure that they meet our stringent standards.

Please accept our sincere apologies for the disappointment and inconvenience caused.

You will receive a SMS (could you please provide us with your mobile number) in 5-7 working days which entitles you to a gift card to the value of R150.00 as a gesture of our goodwill. Please present this SMS together with a form of identification to your nearest Woolworths store in order to receive your gift card.

If we can be of assistance to you in the future, please do not hesitate to contact us as follows, call us on ***, email ********** or contact us online www.woolworths.co.za.

Yours sincerely

Ashley Adams Customer Care Consultant

Your customer reference number is ********** 0- ********** 47 Correspondence no CL334198