Misleading the Customer

Why is it........that WoolWorths does not put prices on certain items. On the shelf it will say "PRICE ON ITEM" but there in no price on the item eg Rosa Tomotoes & many other items. My concern is alot of people shop to a budget & when there is not price on the item, they obviously don't add it to their trolley. I spoke to a teller this morning at the Riverstone Mall in Meyerton & she said it was a big problem & I was not the 1st customer to bring this to there attention. She did say that it has been brought to WoolWorths head office's attention but nothing has being done about. Surely there is a law in the consumer act that prices need to be displayed. WoolWorths is clearly misleading there customers.........profit driven, at the expense of there customer. Not a good sign for such a large corporation.