Misleading price sticker!

A pack of chicken had a big red sticker with "now R97 in small letters per kg was R104 per kg,not realizing there is a normal small price sticker at the side with a price of R194 .Took the pack paid when I got home I checked my slip as usual, to a rude awakening that I paid R194 thinking that I paid R97,I am a pensioner ,very misleading!