Dash Order: o***

I’ve been a loyal customer of Woolworths South Africa for a long time, which is why this experience is particularly disappointing.

I’ve had a recurring issue with damaged items (ice cream cones) when ordering online. I reported this properly and provided clear photos, not once, but multiple times.

What stands out is not the issue itself, but the complete lack of response. No acknowledgment, no follow-up, no effort to engage.

At this point, it’s clear that this is not about a once-off mistake, it reflects a breakdown in customer service. It’s concerning when a brand that positions itself as premium begins to overlook the very customers who support it consistently.

I’m not chasing a refund or replacement anymore. What’s disappointing is the silence and disregard.

Good brands don’t just sell quality products, they respond when customers raise concerns. Right now, that standard is not being met.