Crazy milk price increase

I am a loyal Woolworths Food shopper as I am a fan of their quality and variety of food items. <br> <br> Yesterday I purchased a 1-litre box of low-fat long life milk as per usual. When I got to the till and it was swiped, I noticed that it scanned as R19.95. I queried this with the teller as the usual price was about R13.95 and I thought that it might have been mistaken for the 1.5 litre carton. <br> <br> The teller went to find out and returned with the barcode - it was indeed the correct price! The cherry on top were the words \great value\" printed at the bottom of the label. Needless to say, I left the store milkless. <br> <br> I am very disappointed as I have always told people how reasonably priced Woolworths Food is and now I have been proven wrong. "