Appalling Service - Account Activation

Appalling service. I get messaged every week to reactivate my account. The one time I decide to do so on the App, I get told to go and collect my card at the nearest store. Only to be told at the store they can't assist me? This is a joke right? Judging from the reviews, it's seems Woolworths customer service not upholding the "quality" it projects.