Online purchasing exhorbitant prices

The prices asked on the wantitall website is so ludicrous, I dont know how they even make a sale. So on their front page today 20 feb 2015 is the following:<br> <br> Diary of a Wimpy Kid, Book 1<br> Our Price: R 487.00<br> eBucks / Discovery Miles cost: 4870<br> Retail Price: R 793.00<br> You Save: R 306.00<br> <br> You can get this 2008 publshing at any other reputable store for about R100. Who in their right minds would consider R793 as reasonable, unless this version is encrusted with semi-precious gems?<br> <br>