Virgin Active Menlyn only cares about profits

Virgin Active Menlyn is just out for profits and membership growth, they do not care about their current members and they are just concerned with their growth regardless how it affects current members. This is the email received with regards to cancellation of specific classes attended by a lot of people at this gym - their response is we just need to suck it up as they will not give us what we are paying for.

Good day to all Thank you for raising your concerns on the timetables changes. We certainly endeavor to provide a solid, relevant and varied Group Exercise Program to our whole membership base to have more members experience the benefits of exercise. Our review process takes time and involves a deep dive into the timetable and the three key drivers of participation; Type of class, Time of class and Instructor Performance. As business owners, managers, small or big businesses, you will understand that with any business, return on investment is key to a successful and growing business. In this case, our Studio space is the investment in the Club and the return is the effective use of the space, that being most participants in the space available for use. This year has seen very little, if any, growth in new members taking part in a number of the mainstream Studio based classes at Menlyn VA. Only a handful of these classes showing growing numbers, even through winter. We need to ascertain why so few of the 1230 new members this year have joined in classes and only certain classes. We respect that change is difficult sometimes however change is necessary where no growth has occurred.

Please afford our changes the chance to give a refreshed and revived opportunity to draw other members and new members alike into our Group Exercises spaces.

Nadia and I will be meeting on Monday to review and confirm the changes

Kind regards,

Fiddy Gey van Pittius Regional Product Manager - Gauteng North T +27 (0)12 *** W virginactive.co.za