Virgin Active kills call when cancelling membership

As a result of the ridiculous price increases, I'm trying to cancel my membership. 5 calls today, 3 initiated from my side, 2 received as call backs due to high call volume - all resulted in the agent putting down when I say I want to cancel. I've been with them since 2010 and it's gone downhill. It's a shame since I look back at good times, but there seems to be a new management regime in town and this is unacceptable. Stay AWAY. I was paying R402 in 2021, R531 in 2023. Now in 2025 it's almost R800. This is with Vitality.