Trying to cancel a Virgin Active membership

I have been trying to cancel my membership for the past month. The call center option I choose at the the beginning of the phone call (for the option to make changes to your membership) does not work. The only option you can choose, that does work, is to become a member. After sending emails to try and start the cancellation process and being told they will be in contact shortly, I eventually resorted to speaking to the sales department who have finally told me I have to physically go in to cancel. It is ridiculous how difficult it is to cancel a membership once they have you. I would not recommend joining.