Loyalty Means Nothing to Them

I am extremely disappointed by the way Virgin Active—specifically manager Tyrone Daniels—has handled a simple and reasonable request. I’ve been a loyal member who pays my subscription on time every month, I pay an additional R400 for Vitality, and I’ve chosen to stay with Virgin Active despite the many cheaper and more flexible options available.

All I asked for was to waive a R60 transfer fee for moving from one club to another. I'm not cancelling my membership—I’m staying loyal to the brand—but instead of acknowledging that, I was treated with the same cold attitude as if I were walking away.

In today’s economy, where most people are cutting back, I’m still prioritizing my health and choosing to pay for a gym membership. And yet, this is how I’m treated? No flexibility, no appreciation, no care. Just a rigid policy and dismissive service.

It’s not about the R60—it’s about the principle. Virgin Active clearly doesn’t value loyalty or long-term customers. I’m now seriously reconsidering whether this is the kind of organisation I want to support with my hard-earned money.

Do better, Virgin Active.