61% Price Increase Totally Unacceptable

I have just been into your Table Bay mall store in Cape Town and purchased a spare Ombracio pillow case in Natural. Not so long ago I purchased same for R290 and now the price is R475 ! I accept there is the usual inflation and exchange rate issues, however the rand is stronger now than when I brought the last one, so the exchange rate should not impact the current price). This is a 61% price increase any nobody can justify or defend that at all !!! It is my belief that you are profiteering from current markets and this to me is totally unacceptable.