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Duane D

1 reviews | Active since Mar 2011

07 Sept 2025, 13:19

Deeply Upsetting and child Exclusionary Treatment at Mall of Africa Promotion

I am writing to express my profound disgust and disappointment with the treatment my family and I received at your promotional event at the Mall of Africa on [Insert Date].

Your promotional staff explicitly invited us in as a family. However, once inside, they proceeded to systematically exclude and humiliate my 12-year-old daughter. First, they refused to give her the hand massage that was being offered to other attendees. When I objected to this blatant exclusion and refused the massage myself in solidarity, the situation worsened.

Your staff then further alienated my child by refusing to allow her to participate in a simple game on her own. This second rejection, over something so trivial and meant to be fun, was a deliberate and cruel act of exclusion.

The result of your brand's actions? My young daughter left your promotional stand in tears, feeling utterly rejected and humiliated by a brand she trusted.

This is utterly unacceptable. Vaseline markets itself as a gentle, inclusive, family brand. Your actions at this event were the complete opposite: hurtful, exclusionary, and deeply unkind. You have not only failed your customers but you have actively caused emotional distress to a child.

Please be advised that as a direct result of this experience, I am immediately discarding all Vaseline products in our home. Furthermore, I will make it my mission to share this appalling experience at every possible opportunity—through social media, product review platforms, and word of mouth—to ensure other families are aware of how your brand treats children.

This incident requires a serious and immediate response. I expect a formal explanation for why your staff were instructed to, or felt empowered to, exclude a child from a family-oriented event. A generic apology will not suffice.

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Replies (1)
Unilever SA (Pty) Ltd
Unilever SA (Pty) Ltd's reply08 Sept 2025, 09:23
Official
Hi Duane,

Thank you for contacting Unilever Engagement Centre and raising your concern with us. We appreciate your feedback, so that we can improve where necessary and give you the very best experience of our brands. 

One of our team members will contact you to obtain more information in the next 24 hours, so that we can investigate your complaint further.

Kind Regards,
Unilever Engagement Centre