Tracker connect - penalizing their own clients

I just had a telecom with your sales rep as well as one of your managers. I was absolutely shocked to learn that I now need to pay a R400.00 penalty for the simple reason that I sold the car that has one of your tracking devices in them and wanting to have another Tracker tracking device installed in my new vehicle. I was made very aware of the fact that I signed and agreed to a 3-year contract. So, my complaint is as follows; How is it even possible for a major company as yourself to enter into such a ridiculous contract with your clients? Because what you are doing is penalizing your OWN CLIENTS when they obtain a new vehicle – which is their right to do. In my case, I did not have any choice in the matter, due to situations beyond my control I had to sell the car that had your tracking device in it and obtain a new vehicle, which I now again want a tracking device in. But no, I still get penalized for it. How is this fair to me or to any other client you have? I’m truly horrified that you are doing this to loyal customers. Penalizing them for wanting to remain a client just with a different vehicle…. Where is the logic in that?