Loyal Customers subsidise new customers !

<p>I have been a loyal client of Tracker since 2008 never questioning the monthly fees or annual increaces. It however frustrates the hell out of me to find out recently that I pay more as an old existing customer at R245 pm than I would as a new customer installing the same system in my vehicle now at R179 pm. When I called the call center to query this I was told that my figure is higher as it includes annual price increaces since 2008.</p> <p>So essentially when the initial contract period lapses you need to cancel the contract and install a new unit in order to keep the costs competitive!! What kind of logic is this? The only answer the lady I spoke to at the call center could give is 'I dont follow you?'</p>