Declined Application to Available Vacancies

To whom it may concern at Touchin Nations ,I being a previous employee who wanted to reapply was declined by new procedure/requirements to have matric ,which i have the relevant experience and even more to do the job , They limiting new and old employees to have a matric certificate which that woould not determine your work ethic where you could do much better with or without a matric certificate. The way the Hr handled the situation when i followed up was very unprofessional and rude ,the miscommunication within their office as well as Mrs Le Fleurs feedback which they keep saying they need matric regardless of the experience so if they do get someone with matric would they have the relevant ?