Sunday Times subscription renewal

<p>My dad has been a loyal subscriber/reader of the Sunday Times for many years.</p> <p>His subscription came up for renewal this month and was promptly paid for the coming year.</p> <p>He read an advert in The Times, where six bottles of wine would be sent to new subscribers.</p> <p>When I called the number provided, I was told this offer was for new subscribers only.</p> <p>Why does the Sunday Times not reward loyal subscribers in the same way?</p> <p>For such a large company, it is surprising that no retention marketing strategy exists.</p> <p>I am interested in the logic behind this decision.</p> <p>Note that the content of The Times is fine; I rated the lack of an offer for subscription renewal as poor.</p>