Email Feedback Rating System for Tiger Wheel & Tyre

I recently received an email requesting feedback on my service experience at Midrand Tiger Wheel & Tyre. However, upon closer examination of the rating system, I've observed some concerning aspects that I would like to bring to your attention.

It appears that the rating system is designed in a way that seemingly discourages honest feedback. Ratings of 7 or 8 result in a simple landing page with a generic "Thank you for your feedback" message, without any opportunity for customers to provide input. URL: [https://tiauto.everlytic.net/public/landing-pages/twt-ta-1ybl1JfdaHlhzutU/].

On the other hand, any rating below 7 redirects customers to a login page at the following URL: [https://www.crm.tiautomarketing.co.za/]. It's worth noting that attempting to register on this platform proved to be quite challenging.

Furthermore, for customers who provide the highest ratings of 9 or 10, they are directed to a separate page that requests additional information, including an email address and a testimonial in the form of: "What is the one thing we could do to make you happier? (2000 characters)." Notably, there is no requirement to log in when providing feedback through this channel, and the URL for this page is [https://tiauto.everlytic.net/public/landing-pages/twt-rating-9-10-16XI8dEDqnZgVHz1]. These observations lead me to believe that the current feedback system may not be aligned with the goal of gathering genuine customer feedback to improve services. It appears that the process can be cumbersome and discouraging for those who may have legitimate concerns and suggestions for improvement. In light of this, I urge Tiger Wheel & Tyre to reconsider its feedback collection process. An efficient and user-friendly system would not only encourage customers to share their thoughts but also demonstrate a commitment to addressing concerns internally, rather than relying on third-party platforms like Hellopeter or Google Maps.

I believe that enhancing this aspect of your customer engagement strategy can lead to more meaningful feedback and ultimately result in an improved customer experience.

Thank you for your attention to this matter. I look forward to any updates or improvements you may implement in response to these concerns.