Incorrect pricing on website

I saw a polo neck fitted jumper on the fashion express website, I then wanted to purchase one in store but the prize was not the same. It was R149.00 whereas the website showed it at R49.00. I then queried it with the store teller and all she could say was that head office does not care and that they would not do anything about it. I immediately called customer services to further my query, and all they had to say was that it if scanned right in the store and the label was correct that, I could do nothing about it. They also said that they would inform head office. <br> <br> I am very disappointed at their lack of customer service, curtsey and how they tip toed around my relevant query, as I believe it may seem small, however it is false advertising at the end of the day.