SWATCH - A Terrible After Sale Experience

I got married in March 2020, and as a wedding gift my wife gave me a Swatch. Within a week however the strap's pin broke off, which imo is due to an inadequate material being used. I ordered a new strap, and sent back the original broken strap to be fixed or replaced. When the new strap arrived, it was way too small, and I returned this as well. Ive contacted Swatch and in particular Michael Thlapi throughout trying to resolve this issue. I've lost count how many times Ive phoned or sent him messages, but by estimate it must be in the region of 20 times. He profusely apologizes every time, then promises to get it sorted with someone at Customer Service. Weeks pass, and then I have to call again and nothing has changed. Swatch is a premium brand in my eyes, and one would expect their after sale service to be of a decent standard, however this has been one of the worst experiences I have encountered. My sentimental present has now become obsolete, as I can not wear it due to Swatch's terrible service. I highly recommend customers to look elsewhere when buying a watch,