no regards for customer satisfaction or assisting a customer...

I had purchased movie tickets at the cinema a few hours before the movie, little did i know that the was going to be an emergency and would have to leave. So i had been trying to reach the place via telephone as well as email and was unable to. Finally today i get a hold of them and get told there was nothing they could do for me. i did not want a refund simply just be allowed to watch the movie i paid for. Was told that even thou it was an emergency i was surpose to go to them half hour before the movie had started. So my question is if someone is dieing one needs to go stand in a que to get a refund before worrying about the person? Other cinemas like nu metro allow and assist their customers how is it the suncoast such a big brand cannot. Its very disappointing to know that they are not willing to help their customers out.