THE SMS's NEVER STOP

Please can you immediately remove me from the Sun International sms mailing list. I am being harassed with sms's. I keep replying 'STOP' to no avail. I am just wasting my airtime trying to stop these sms's. They are highly irritating.<br> <br> Obviously I am not the only one being irritated by the lengthy and incessant sms's.<br> Why can't you fix the sms deactivation system, as replying 'STOP' DOES NOT WORK!!!