A big, shiny apple with an even bigger, not-so-shiny core

I have been a customer of Spree since their early days and recall wonderful service, prompt response, and an all-round great shopping experience.

That was then.

Now? Now you consider yourself lucky if you do happen to receive a reply from their "help"desk (oh, the irony!) in response to a query or complaint and if you do, said email is usually infested with typos and the abruptness of an agent clearly not fit to serve - the very essence which ensures the success of any business. Yes, customer service.

Over the years it has become clear that Spree spends an insane amount of money on their marketing (you need only take a look at their fresh TV adverti*****ts and well-designed marketing material to know this) and the overall shine of its brand, but deep down...down to the very core of the business where effective leadership knows the importance of attention to detail (read: attention to customers), which should be present in all aspects of a business to guarantee its sustainability, you will find but a worm-covered pit, which, as time goes by, will see the entire apple that is Spree rotten and cast aside for the many other online retailers I am sure are more than willing - and able! - to promise AND deliver.