Paying way too much at Sportsmans Warehouse

I was absolutely disgusted to discover shortly after buying a speedo for my bicycle that I could buy it for almost half the price I paid at Sportsmans Warehouse. This is not encouraging to bring me back to this store...

Sportsmans Warehouse price: R1099.90 Chris Willemse Cycles price: R599 Solomons Cycles price: R859.95

Model: Cateye Velo Wireless cc-vt230w