Turning a negative into a Positive

Despite a lengthy delay in actioning their response, Spec-Savers have redeemed themselves. I got the call from a customer services person who informed me that because of my problems they would kindly give me a set of sunny's - which is great except I wear glasses all the time. So nice to have but not totally practical. <br> Then I get a call today from the Marketing department who, after a good discussion about my original beef about multiple vouchers which were not usable, kindly offered to have my brand new specs polarised at no charge. <br> Well done - this is the way one expects a market leader to react. <br> Brand building isn't just done through advertising - substantial loyalty is gained through friendly efficient service, and this Spec Savers have done. <br> Much appreciated!