SpecSavers incentives hushed up

My first experience of Specsavers was good. I got a card similar to a Smartshopper card. But when I went this year they did not ask for the card, it seems that idea has been disbanded? Other stores just tap and loyalty points reflect. They did not ask about smses for discount (I received R300 anti-reflective coating coupon and 148.51 loyalty points). It's MY responsibility to tell them. I am old and "blind" and couldn't find the smses so I just paid. The worst is that I could not find frames, therefore I have to use my old frames. However, when I checked their online site I saw an online HOME TRY ON store! Should they not market their products? The funniest thing is that Specsavers WeCare sent my suggestion to the same store with the same people who saw it as a complaint. I suggested they advertise their wonderful incentives to customers and tell/ask customers about the reward system. Are they serious about customers, or only about display?