SPAR - Shameful Increase on Baked Bread

We reverted from sliced bread to Spar baked bread because it tastes better... paying R8.99 a loaf. Then yesterday we bought a loaf and noticed that the price went up to R9.99 - what?? How do SPAR justify this jump of 11.1% when everything is coming down? Interest rate=down, Petrol price=down, and how do you think that the majority of people buying this bread suddenly received an increase equal to your increase in January's salary?